The Startup
Published in

The Startup

AB Testing — So You Know What Really Works

‎⁨Castillo San Cristóbal⁩, ⁨San Juan⁩, picture by Adrian

When I joined Netflix in 2007 I was managing a team that built the personalized home page for the DVD shipping web site. The first thing I found was that every user visible change we made went through an A/B test. This was institutionalized across Netflix from the beginning, and it’s part of the formation story told in Marc Randolph’s book That Will Never Work. As an experienced product manager and the founding CEO…




Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +756K followers.

Recommended from Medium

💡 to 💰 in 7 Days (Updated Aug 2018)

Difference Between Layer 4 vs. Layer 7 Load Balancing

How To Speed Up Continuous Integration Build With New NPM CI And package-lock.json

How Airbnb Achieved Metric Consistency at Scale

Google Drive Push Notification

Running a Fargate task from a Lambda Python function to automate Pull Request creation

How to Improve Your Code Reviews

Deleting Unused Security Groups in AWS Automatically — an Introduction to AWS Config

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
adrian cockcroft

adrian cockcroft

Work: Amazon Sustainability (ex AWS, Battery Ventures, Netflix, eBay, Sun Microsystems, CCL)

More from Medium

Performance reviews to assess achievements and to encourage development

The Coaching-Mentoring Scale

Subjective comparison of Lego City and ScrumTale

How Montessori method can improve your Leadership style