Against customer-centricity

Photo by Artur Kraft on Unsplash

I was recently invited to a conference to give a speech about sustainability. The event was an international gathering of experts, decision-makers, and solution providers in “intelligent mobility” in tomorrow’s smart cities.

I was the last one to intervene and before me I had the pleasure to listen to 25 speakers (all men, but one! go figure!), representing a broad spectrum of stakeholders in smart mobility. They…