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This post is adapted from a presentation I gave on behalf of Women in AI and Brainster. Image: pixaby.

AI-driven Personalised Marketing: How We Got Here and Where We’re Going Next

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Companies no longer compete against each other — they compete against the best customer experience. If I can order a pizza in a couple of minutes in an app, I start to expect the same level of service for buying my car insurance.
A graphic representation of a quote from the below text.
Personalised marketing: the early days
A graphic representation of a quote from the below text.
Personalised marketing: evolutions, and a new challenge
Stock image of a happy robot.
Image: pixaby.
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Katherine Munro

Katherine Munro

Data Scientist. Computational Linguist. Education Lead Women in AI Upper Austria. Sharing interesting resources on AI and our future with it.

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