Alexa, Can I Get a Loan?

Hansmeet Sethi
Nov 15, 2019 · 4 min read

Soon you’re more likely to deposit paychecks, get loans and credit cards from Google than Chase.

Finance is shifting from the banks of the gilded age to the design thinking and A/B testing of the apps on your phone and the web.

This massive shift is being driven by changing customer expectations, the emergence of enabling technologies and the massive reach of consumer platforms.


  • API’s are making financial products, like checking and lending, a UX and distribution problem, instead of a regulatory &…