All about sleep: a complete guide for getting the rest you need

Aytekin Tank
The Startup
Published in
8 min readJul 16, 2018

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Originally published on JOTFORM.COM

Pepsi CEO Indra Nooyi gets four hours.

Fashion designer Tom Ford logs just three.

Angela Ahrendts, Apple’s VP of Retail, says she gets a headache after six.

Sleep is a huge topic in startup circles.

Lately, the when, how, and how much is constantly debated and dissected.

And while leaders like Nooyi, Ford and Ahrendts are among “the Sleepless Elite” who thrive on just a few hours each night, sleep enthusiasts, including Amazon’s Jeff Bezos and Microsoft founder Bill Gates, say they can’t function without 7–8 hours on the pillow.

So, what works best?

If you want to grow a business or accomplish great things, should you take a page from Martha Stewart (3–4 hours) or Arianna Huffington (sleep advocate)?

Like most things in life, it depends who you ask. But first, let’s explore the basics of sleep.

Why we sleep

In a decidedly thorough post on the topic, author James Clear says sleep has three functions: restoration, memory consolidation, and metabolic health:

“… sleep plays a…

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Aytekin Tank
The Startup

Founder and CEO of www.jotform.com || Bestselling author of Automate Your Busywork. Find more at https://aytekintank.com/ (contact: AytekinTank@Jotform.com)