An Introduction to Survey Research

What are the different methods of sampling?

Why should we do surveys? How can we obtain representative samples? How can surveys go wrong?

This article is to help students taking the University of Exeter’s POL/SOC1041 unit, and other researchers. This article will focus on statistical thinking, rather than arithmetic.

Why do a survey?

Surveys help researchers answer questions that other data sources cannot provide. There is no complete register of all…