Apple Just Wrecked 15+ Startups In Less Than 1 Hour

What would you do if Apple added a feature that made your startup obsolete?

Apple

Tech founders bite their nails before Apple events.

• They don’t care about the new home screens.
• They don’t care about the new erasable messages.
• They don’t care about the new ways you can share your dog photos.

They care about Apple making their business obsolete.

This week was no different.

WWDC made life a whole lot harder for at least 15 startups.

Apple Pay Later

Buy now, pay later. No interest.

You know that feeling when you see something stunning, but you just can’t afford to pay fully right now and you’d really hate to load it onto the credit card?

It’s awful.

• For you, because you have to save up.
• For the business that could have had a sale.

A couple of smart people saw this as a great opportunity for a startup.

The idea goes something like this:

1. You enter an online store.
2. You see something you like.