The Startup
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The Startup

Apple Just Wrecked 15+ Startups In Less Than 1 Hour

What would you do if Apple added a feature that made your startup obsolete?

A customer uses Tay to Pay on iPhone to buy fruit at the farmer’s market.

Tech founders bite their nails before Apple events.

  • They don’t care about the new home screens.
  • They don’t care about the new erasable messages.
  • They don’t care about the new…




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Jano le Roux

Jano le Roux

An award-winning marketing consultant who helps high-growth brands craft marketing that doesn’t feel like marketing. Open for work——Join me ⤵️

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The Adam Ruins Everything title card for ‘The Hot Coffee Case.’ It is a split panel with host Adam Conover on the left at a judge’s bench, banging a gavel, and a confused Hamburgler on the right, in the witness box. They are separated by the center of the ‘M’ in the McDonald’s ‘Golden Arches’ logo. Superimposed over this separator is the Geico lizard, who is limned is a halo of green light. Image: Adam Ruins Everything/College Humor (modified) Fair