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The Startup

Apple Services Bundle Economics 101

How Apple should structure its bundle business

Apple’s yearly iPhone keynote happened and as always there is something to talk about. The new hardware looks definitely nice and a good step-change, but ultimately boring in comparison to the announcements regarding Apple’s services. Or — if you want to view it this way — the lack thereof.




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Andreas Stegmann

Andreas Stegmann

👨‍💻 Product Owner ✍️ Writes mostly about the intersection of Tech, UX & Business strategy.

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