Apple Silently Launched A New Bank Killer Savings Account That Changes Everything

Would you abandon your bank for Apple?

Jano le Roux
The Startup

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A customer using Apple Tap To Pay at the local florist tapping an iPhone against a vendor’s iPhone.
Apple

Banks are in big trouble.

  • Not because of inflation.
  • Not because of the recession.
  • Not because of the war in Ukraine.

But because they’re underestimating Apple.

Slowly but surely, Apple is looking more like a bank.

A new savings account as effortless as Apple

The new Apple savings account dashboards.
Apple

Apple’s just announced that they’re launching a new savings account.

Apple says Apple Card users will be able to seamlessly set up and manage savings directly in their Apple Card in Wallet with some key benefits:

  • No more fees
  • Colorfully high-yields
  • No minimum balance
  • No minimum deposits

These benefits will undoubtedly force most consumer-facing banks to match this offer or face the wrath of Apple’s disruption.

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Jano le Roux
The Startup

An award-winning marketing consultant who helps high-growth brands craft marketing that doesn’t feel like marketing. Open for work—jano@likeflare.com—Join me ⤵️