Apple Takes it “Siriously” with WWDC 2019
In the world of tech savvy gizmo geeks, it is more acceptable than ever before to chat with your voice assistant more often than with your actual friends
Amazon Alexa, Google Assistant and Microsoft Cortana have all made significant strides in the AI-driven voice app market so far. With the amount of information that we have placed at their disposal, they arguably know more about us than those we call our best friends. Yet, Siri, Apple’s much-loved voice assistant with a caustic sense of humour, has barely been able to keep up with the ever-expanding opportunities its rivals have managed to leverage. However, that is set to change with Apple's new strategy!
Despite Siri having lagged behind so far, it seems that the tech major is finally waking up to the need of making a “Sirious” mark in the voice app market, giving its scathingly sarcastic and sardonically humourous voice assistant a greater role within the Apple ecosystem. Possibly in a bid to counteract the dent in the company’s profit model from iPhone’s falling sales, Apple seemed to have devoted considerable attention to its smart home aspirations in WWDC 2019.
