Apple’s $1.8B EU Fine Explained

This is why we can’t have nice things.

Jano le Roux
The Startup

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Apple Music and podcasts.
Apple

The EU just dropped the mic on Apple, with a €1.84 billion fine.

No more subtle nudges. This is a regulatory hammer blow.

This isn’t just about Apple. It’s about tech giants learning to play nice in the sandbox. The EU is setting a precedent:

Competition matters and consumers deserve fair choices.

This fine is more than just a punishment, it’s a spotlight. It exposes the potential unfairness in tech dominance and pushes for a more equitable digital marketplace.

Let’s break it down.

Apple’s pickle with the EU

So, here’s the deal.

Apple found itself in a bit of a pickle.

Margrethe Vestager, the EU’s competition and digital chief, essentially dropped the mic on Apple. She said, and I’m paraphrasing here, “Apple, you’ve been a bit naughty.” How? By using its App Store as a sort of nightclub bouncer, deciding who gets to offer what deals on music streaming. Vestager pointed out, “Apple has abused its dominant position,” because they made it tough for Europeans to shop around for their tunes.

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Jano le Roux
The Startup

I craft zero-bs marketing that doesn't feel like marketing. Award-winning brand expert ready to lead your brand's growth. Connect: jano@likeflare.com Join me ⤵️