The Startup
Published in

The Startup

Apple’s Latest Greenwashing Stunt

Why Apple’s eco-friendly claims for not shipping adapters and earphones with the iPhone 12 is shrewd and misleading.

Image credit: velo_city on Flickr

In 1986, when environmentalist Jay Westerveld was still in college, he coined the term “greenwashing” to describe “the process of conveying a false impression or providing misleading information about how a…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store