Are the 7 Deadly Sins the Secret to Startup Success?
They might send you to hell in your personal life, but they can also get you into startup heaven
“To get good at acquiring customers, learn to embrace the seven deadly sins.”
That was a piece of advice about customer acquisition given to me by a successful tech entrepreneur while I was interviewing him for a podcast episode. When he initially said it, I assumed he was joking. I chuckled, but I didn’t have him elaborate.
Now I’m annoyed with myself. I should have asked him to explain what he meant because, in retrospect, I don’t think it was a joke. Instead, I think he was hinting at a powerful customer acquisition strategy that helped him sell his business for billions of dollars.
Ever since this realization, I’ve been trying to guess what the entrepreneur could have meant. Let’s take a look at the seven deadly sins together and see how embracing them could help get all of us out of startup hell.
Sin #1: Lust
The value of this particular sin isn’t too difficult to recognize. Can you make your product something consumers crave? Can you make them so obsessed, they can’t stop thinking about it? Can you make…
