The Startup
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The Startup

Are You a Bot?

How to create a human connection in marketing like McDonald's.

There are endless tools that make marketers’ jobs easier. If we want to learn more about our audience, create, test, and schedule content — we are covered. Technology continues to offer a new option on Product Hunt that will answer our latest issue. But can something make us feel human again?

To find out what makes us feel robotic… heartless, we need to look at what is perceived as a bot and what immediately resonates with the audience. Essentially, what do we not want to be…

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Christina Garnett

Christina Garnett

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Community Builder + Strategist | Social Listening Analyst | Featured in The Startup, Better Marketing, and Digital Vault, and The Next Web | In The Trenches