The Startup
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The Startup

Are You Accidentally Building the Second Hardest Type of Startup?

Most people don’t even realize the problem until it’s too late

The first startup I ever built was the type of company that people in the entrepreneurial community usually describe as the “hardest type of startup.” It was a two-sided marketplace.



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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @