Are You Looking at The Wrong Part Of the Problem?

Norman Jacknis
Sep 29, 2020 · 5 min read

In business, we are frequently told that to build a successful company we have to find an answer to the customer’s problem. In government, the equivalent guidance to public officials is to solve the problems faced by constituents. This is good guidance, as far as it goes, except that we need to know what the problem really is before we can solve it.