The Startup
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The Startup

Are You Rich Enough To Be Fit?

What The Peloton IPO Tells Us About The Health Industry

Photo by Quino Al on Unsplash

Last week, Peloton, maker of internet-connected fitness equipment, filed key documents for its Initial Public Offering (IPO).

In his initial announcement, Peloton co-founder and CEO John Foley said “Peloton aims to be so much more than a bike.” Indeed, Peloton’s own marketing touts its…

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