The Startup
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The Startup

Are You Too Obsessed with Your Startup’s Product?

The hidden danger of trying to build something everyone wants

I was meeting with a pair of struggling startup co-founders. After spending nearly a year building their new phone app, they were struggling to get people using it. “We’ve bought Facebook ads and Google ads,” one of the founders explained. “We sent emails to some reporters to…



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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @