Are you working for cost-clients or value-clients?
Knowing the difference will mean everything to your freelance business.
Are the riches in the niches?
Finding your niche, they say, is the key to freelance consulting success. Pick an industry or type of project that you can specialise in, practice giving tremendous value to those specific clients, become an expert, and reap the rewards of focused work at high rates.
That’s all true, but I would argue there’s a better kind of niche to be found.
I don’t pigeonhole myself into too narrow a type of project. I do a lot of responsive web app design and complex UX/UI work for startups and tech businesses, but I also do minimal portfolio sites for boutique architecture practices. I like working on big, meaningful ecommerce projects with socially-conscious companies, but I also do branding and design for charitable or cultural organisations.
Of course there are types of businesses and design challenges that I’m more interested and passionate about being involved with, however the niche is rarely my primary concern when choosing new projects.
