The Startup
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The Startup

Do You Own the Land Under Your Digital Business?

Why betting your sales on social media may be the worst bet for your business

Photo by Amanda Phung on Unsplash

McDonald’s isn’t really in the hamburger business. They’re in the real estate business. They own the land beneath their franchises, to the tune of $30 billion dollars worth, charging rent no matter how well a particular store does. And the rent is not…

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August Birch

August Birch

Indie Writer | Top 1,000 Medium Writer | Growth Strategies for Creators | Free, Tribe 1K Email Masterclass: bookmechanicmedia.com/your-first-1000-subscribers/