Ask your donors for the right amount

How non-profits can maximize small-dollar fundraising using machine learning

Joel Shuman
Jun 5, 2020 · 8 min read

Picture this: you open your mailbox and see an envelope from the local 501(c)(3) you gave to last week. “$5, $10, $20, any amount helps” it reads. It has boxes to allow you to select your giving level. It probably offers tiers with benefits that accumulate as you increase your donation.

“$2.70 [] $5.00 [] $25 [] $100 []”: an email with checkboxes from the candidate you gave to just this morning. It asks you to make…