I have a blog post to write, Medium article to finish, LinkedIn video to shoot, weekly email to craft, and a lead magnet to build. What should I work on right now?
Overwhelm kicks in and nothing gets finished. Sound familiar?
Indecision is a silent killer. We get stuck analyzing everything that needs to be done and never actually finish anything. The feeling then compounds as tasks mount and the indecision transforms into crippling anxiety.
I took a step back this week and looked at how some of the top influencers with substantial audiences managed to get to where they are. The analysis provided simple trends anyone can follow.
Find Your Engine
There isn’t one right way to build an audience. Seth Godin crafts an original daily blog that captivates with just a few words.Tim Ferriss puts out a weekly podcast featuring interviews with remarkable people. Casey Neistat draws millions with a steady stream of vlogs. The right platform and proper delivery differ for everyone.
There is however a clear linking element that all successful content generators working to build an audience share. This is the thing they realize that we all miss.
Focus on fueling one engine and everything else will follow.
All of the examples above have built massive audiences and successful careers by consistently fueling an engine with quality content. These brands (don’t be mistaken, Seth Godin, Tim Ferriss, and Casey Neistat are brands) may extend their influence with other vehicles, but they have one clear engine for the development and nurturing of their audience.
You can certainly argue that Tim Ferriss and Seth Godin wouldn’t be where they are without the books they’ve written. That’s true, but take a closer look at their books. Tribe Of Mentors and Tools Of Titans are direct results of Tim Ferriss’ podcast. And if you’ve read This Is Marketing (Seth Godin’s latest book) you’ll recognize many of the themes addressed in the book from his blog.
Fuel the engine and everything else will follow!
Make It A Habit
Seth Godin, Tim Ferriss, and Casey Neistat don’t just randomly toss out content. Their engine for growth became a habit. I’m willing to bet there is no doubt what they will work on when they wake up in the morning. Fuel the primary engine first and then turn to other activities.
This is what I call habit-based marketing. This approach removes all indecision from the equation and gives you complete focus. Once you decide on the content engine that fits, you just wake up and execute. No more overwhelm and anxiety. Indecision is replaced with daily progress.
Set Yourself Up For Success
Are you great at conversational writing, a master of finding hidden gems on the interwebs, magnetic on the big (or little) screen, or do you love interviewing people? Find something you enjoy, can get better at with practice, and most importantly, will stick with for the long haul. Good habits will take time to form. You’re not magically going to have a packed audience for your first post, email, video, or podcast.
Pick a habit that sets you up for success. Don’t try to be an Instagram sensation if you hate social media and can’t take a photo to save your life. You may be a better fit for an email, blog, or Medium. The key is consistency. You’ll never consistently do something you suck at or hate.
Fill ‘Er Up
Prioritize your primary engine above everything else on your to-do list. Don’t worry about anything other than feeding the habit. Fuel the engine every single day. Even if you accomplish nothing else, you’ll have taken steps to make sure your engine is healthy and running.
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