Attribution Review

A learning journey with CXL Institute, in Digital Analytics

Welcome to my 11th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, we’ll have a very interesting conversation about Marketing Attribution. This has nothing to do with one tool, or technical methodologies. Today we are going to discuss about strategies and marketing models.

Only one week left in this super-interesting Minidegree at CXL, and I’m kind of blue…

Photo by William Iven on Unsplash

Introduction

Over the past years, attribution has become the most used term, in the industry of digital marketing. One of the things that’s really important for us to understand is that, attribution is can mean many different things. What we are going to talk about today, in this article, is what attribution stands for, in the context of marketing as a whole.

What is Marketing Attribution

So, attribution is understanding the context behind the data that we are collecting. Before, I start talking about attribution and all the different concepts, I want you to keep in mind the following:

Attribution is not just another number that you can put into a spreadsheet.