Automating social media marketing with Python — Chapter 1: The Bot(s)
Leveraging automation to scale marketing efforts
Social media has steadily become one of the more important dimensions of digital marketing. It’s a dimension where you can access the masses at relatively low costs. Any modern marketing strategy will include social media campaigns. As a start up, you may not have an in-house marketing team or the resources to hire an agency. This leaves you to handling all of the work yourself.
So how do you scale your marketing efforts without it consuming all of your time? The answer is: automation.
In this multi chapter post, we’ll be taking a look at different ways you can use Python to automate certain marketing tasks. The scripts in this posts were developed for Rocket Moving but you can easily adjust the code to meet your own needs.
Social media ‘Marketing Bot’
The objective of this post is to create a bot that can handle various aspects of social media marketing. To keep things organized, we’ll be making separate bots for each of the features. Not only will your program be easier to read, but you’ll be able to schedule cron jobs for specific functions.
This post is for educational purposes only. Familiarize yourself with each social media’s…
