Color theory — Everyone should know

A quick color study with details

Samyu Varsh
The Startup

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Saturation of blue.

We sense color all the time, and whether we are aware of it or not, it impacts us. Artists and designers have the best sense of color through harmonious combinations of colors due to the knowledge of color theory.

Color theory is an experienced and useful guidance by mixing art and science to determine the application of color. The color wheel is the basic tool to coordinate the harmonious color relationships. Sir Isaac Newton designed the first circular color diagram in 1666.

Many basic design changes have been made through the years, but the most universal form is a 12 color wheel based on the RYB (or artistic) color model.The primary colors are red, yellow and blue. When it comes to light, the primary colors are red, green and blue, but similarities exist between the two sets.

By mixing primary colors, the secondary colors are obtained. Orange, green and purple. Tertiary colors are combos of primary and secondary colors.

Pure color, tone, tint and shade.

When there is zero amount of black and white in these said colors and blends, they are treated as “pure” color or hue. They are commonly used in children’s items and places or in radiant summer, tropical or rainbow styles. It reflects a source of…

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