The Startup
Published in

The Startup

Be True: “Out of Character” Branding

Brands are like people: Try something “out of character’’ and the people who love them will get outraged.

Big Boys “gets’’ its brand identity — unlike the E-Mustang SUV and the “woke’’ James Bond.

Making “out of character’’ changes to an established brand is like having your beloved Grandpa dress as a woke…

--

--

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +760K followers.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Joseph Serwach

Story + Identity = Mission. Leadership Culture, Journalism, Branding Education. Inspiration: Catholic, Polish. https://serwachjoe.medium.com/membership