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PRODUCT DEVELOPMENT

Before you launch that awesome new product

8 min readJun 25, 2020

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Illustration depicting the idea of a product launch
Illustration telling a product bar joke
Your product shouldn’t be built around a half-baked idea

It solves a real problem

Illustration depicting the idea “find a problem worth solving”.
How real and valuable is the problem you’re trying to solve?

Talking to potential customers is not enough

Illustration depicting the idea of trying to make sense of the feedback from customers.
It can be quite challenging to make accurate sense of the feedback you get
Illustration depicting the idea of “Generic questions being a bad way of getting feedback”.
To pass the Mom Test, you have to ask questions that even your mother can’t lie about
Illustration depicting the idea of a better way to ask questions.
The world’s most deadly fluff is: “I would buy that”

Find out if there is a market that makes it worth taking this idea further

Relevant questions to inform your validation process

What makes a large enough market?

Illustration depicting the idea of attracting customers in your target market.
What kind of market are you looking to serve?

Figure out how much it would cost to bring this product to the market

Challenge your assumptions

Illustration depicting the idea of unraveling your mind to challenge your assumptions.
Unravel your mind, and test everything you think you know.

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The Startup
The Startup

Published in The Startup

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Lola Salehu
Lola Salehu

Written by Lola Salehu

Product Design Lead for AI/ML at Flick. Educator & Entrepreneur writing about innovation, behavioural psychology & bridging the gap between business & design.

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