The Startup
Published in

The Startup

What Happens When Brands Take a Stand

A beloved ice cream maker demonstrates the value of conscious capitalism.

Photo by Lewis Parsons on Unsplash

There was a time when companies avoided politics at all costs. Rather than focusing on a particular cause or political candidate, CEOs concentrated their efforts on sales and growing their business. When companies contributed to political campaigns, they contributed equally to…

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Jamie Russo

Jamie Russo

I write books, essays, poetry, and tweetstorms.