The Startup
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The Startup

Big Brands Take a Stand in the Face of the Death of George Floyd

How should a company respond to an intense national controversy? Two marketing powerhouses — Nike and McDonald’s — are setting a new standard for marketing and advertising for being socially responsive

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David Wyld

David Wyld is a Professor of Strategic Management and Consultant. Support his work and become a Medium writer yourself: https://davidwyld.medium.com/membership.