59 days. 175 emails. Zero relevancy from Williams-Sonoma.

Big Data promised less (and better) marketing. It hasn’t worked out that way.

Consumers: So, remind me again why I need to give up oodles of my private data?

Marketing: Well, not only do you get to use our awesome products for free (or for less than their true cost), but we also will use that data to stop bombarding you with irrelevant advertising. It’s better for us because we can be more efficient…