BitClout Could Be the Future of Social Media — Here’s How Creators Can Benefit

The platform transforms the creator-supporter relationship.

Clément Bourcart
The Startup

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A phone on a table with social media icons above it
Photo by Cristian Dina from Pexels

I’ve gone down down the BitClout rabbit hole for the past few days. Some say it’s the future of social media and more; some say it’s a scam. It’s exciting to watch and the growth is insane.

The platform is worth over $1 billion only a few months in.

As I did my research, I came across the story of Blockchain entrepreneur Mario Nawfal and his project, BitcloutHoldings. It took off and raised $1 million 10 minutes after launch; then another $4 million the next day. The project shot up to rank seven on the site.

Nawfal shared his key lessons from the experiment in a video series, and there’s a ton of potential for creators on the platform.

Quick Recap: What the Heck Is BitClout?

Simply put, BitClout is a social token marketplace where you can buy shares in somebody’s influence (be it an influencer, creator, brand or project).

Each profile has a coin. Like stocks, demand and the number of circulating coins define their value. When you purchase a “creator coin”, you invest in someone’s reputation.

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Clément Bourcart
The Startup

Business Consultant, Growth Marketer, Project and Product Manager, Copywriter // AIForBusinesses.com 🤖