Bot Swatting — Removing those pesky bots from your Google Analytics data

Drew Jarrett
Nov 7 · 6 min read

Hi. We (Marc and Drew) recently spent some time looking into how bot traffic can pollute Google Analytics data, and some of the best current (check date of this post) ways to filter them out. We’ve put together this guide as a virtual bot swatter. Some quick and effective ways to whack those pesky bots.

Hang on, what’s a bot?

Bots come in all shapes and sizes. Buzzing around the web gathering information, performing repetitive tasks, and connecting social chat activity. They can be…

Keep the story going. Sign up for an extra free read.

You've completed your member preview for this month, but when you sign up for a free Medium account, you get one more story.
Already have an account? Sign in

Drew Jarrett

Written by

Working @Google across SYD & LDN. Developer. Innovative. Problem solver. Passion for making a difference through what I do. Proud Dad of two amazing girls.

The Startup

Medium's largest active publication, followed by +542K people. Follow to join our community.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade