The Startup
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The Startup

Bot Swatting — Removing those pesky bots from your Google Analytics data

Hi. We (Marc and Drew) recently spent some time looking into how bot traffic can pollute Google Analytics data, and some of the best current (check date of this post) ways to filter them out. We’ve put together this guide as a virtual bot swatter. Some quick and effective ways to whack those pesky bots.

Hang on, what’s a bot?

Bots come in all shapes and sizes. Buzzing around the web gathering information, performing repetitive tasks, and connecting social chat activity. They can be…

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