The Two-Day Brand Strategy

Brand strategy is an important stage of any branding project. In order to correctly position, and therefore create a brand, we need to understand as much as we can about the company, service or product.

The first part of the branding process is to build out a design brief for the project. Research is taken in a variety of ways. We will then work through a series of interviews with key business stakeholders, and build out a strategy document, so we can understand where the company sits in the market, its competitors and its audience so we can position the brand and develop its visual personality and tone of voice.

Brand Strategy Workshop

During informal interviews with key stakeholders of the brand, we get to know the company and begin to build out our design brief. We frame the interviews through six key areas including:

1. Brand audit
2. DNA
3. Vision
4. Values
5. Personality
6. Mission

1. Brand audit
   Our past, present and future

Quality and consistency create identity
— Jony Ive