The Startup
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The Startup

Bug: VW Retires the Beetle

My first word: “Bug,’’ because even toddlers recognize a true brand…

Volkswagen just issued a moving video called “The Last Mile’’ to “retire’’ the Beetle, history’s most lovable and unique car brand.

My parents bought a 1966 Beetle (to save money) when I was a baby. Even as a baby, I could tell this was a one-of-a-kind vehicle. The first spoken…



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Joseph Serwach

Story + Identity = Mission. Leadership Culture, Journalism, Branding Education. Inspiration: Catholic, Polish.