Growing Startups When the Product Sucks

Ali Mese
Ali Mese
Jan 16, 2017 · 6 min read
build a great vs focus on startup growth
build a great vs focus on startup growth

“… if you want to be a great company someday, you have to eventually build something so good that people will recommend it to their friends-in fact, so good that they want to be the first one to recommend it to their friends for the implied good taste. No growth hack, brilliant marketing idea, or sales team can save you long term if you don’t have a sufficiently good product.”

Product vs. Growth

“… if your product isn’t quite working, but you have to hit these really aggressive targets, you end up forcing it… even if you hit the numbers, they won’t be real. You spent a lot of money to get there. And what is the point in acquiring all those users, if they leave once they see the product?”

startup founder dilemma
startup founder dilemma

But wait, this isn’t a zero-sum game

Having the guts to start over

“Startups are defined by growth, but growth isn’t step one in building a great company. If you focus on trying to grow before you make a product people love, you are unlikely to succeed…

…so if you’re already growing a company around a mediocre product, fix it now. Don’t try to avoid the problem by raising capital for growth– the problems will still be there, with higher expectations. And if you’re just starting out, take the time to build a product your users love, no matter how long it takes. When they actively recommend your product to friends, you’re in the right place.”

The Startup

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Ali Mese

Written by

Ali Mese

Founder @ https://GrowthSupply.com || Owner @TheStartup publication (https://medium.com/swlh)

The Startup

Medium's largest active publication, followed by +477K people. Follow to join our community.