“Build it and They Will Come” — Why This is the Worst Advice in Business
The phrase “Build it and they will come.” has been making the rounds for a long time. Many new entrepreneurs will hear this soon after they begin.
To put it simply, this is the worst advice in business and anyone who says otherwise should be instantly ignored.
It’s a piece of advice that was relevant to yesteryear. Once upon a time, you could build it and people would come. Your business would gain popularity through word of mouth. But those times have changed.
With globalisation and the Internet, it has no place in 2019 because people won’t come when you build it. And even if by some miracle they discover you and do come it doesn’t mean they’re going to stay or give you any money.
The Average Consumer has Too Many Options
Back in the day, you could live in a small town and open up a store. You’d get customers because people would naturally come across it. And the chances are you were one of only a few games in town anyway.
Those days are long gone because the average consumer has hundreds of thousands of alternatives. Their boundaries have extended beyond their towns and cities. They can now choose to buy something from a company in India, France, China, Australia, or anywhere else you can…
