“Build it and They Will Come” — Why This is the Worst Advice in Business

Samuel James White
The Startup
Published in
6 min readJul 18, 2019

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Image by Michal Jarmoluk from Pixabay

The phrase “Build it and they will come.” has been making the rounds for a long time. Many new entrepreneurs will hear this soon after they begin.

To put it simply, this is the worst advice in business and anyone who says otherwise should be instantly ignored.

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Samuel James White
The Startup

Writer, financial expert, and full-time traveler. Have been on the road for almost five years. Read one of my 35 historical fiction novels under James Farner.