The Startup
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The Startup

Building a Content Library Strategy and Why it Matters

Photo by Amelie & Niklas Ohlrogge on Unsplash

Actionable information has replaced sales calls

Content or inbound marketing is all the rage these days- and for good reason. With incredibly expanded access to information a prospective buyer doesn’t need a sales call until they have qualified themselves. Nor do they want a sales call. What they want is actionable information. But…

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MartinEdic

MartinEdic

Former software marketer. Former musician. Writer, nine non-fiction books, two novels, Buddhist, train lover. Amateur cook, lover of life most of the time!

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