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Building a Personal Brand Is the Most Powerful Content Strategy You Can Have

An in-depth guide to propel your creator’s existence.

Jessie van Breugel
The Startup
Published in
13 min readMay 30, 2021

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Photo by Anders Nord on Unsplash

Attract like-minded people and you start acting as a lighthouse. Radiate the signal, your audience wants to pick up. Put yourself out there, and attract problems you can then provide a solution for.

Whether you’re building the next tech unicorn, working towards a successful solopreneurship, or working for a thriving company, investing in your personal brand has never been more important. It doesn’t matter what your profession is. As long as you bring your unique voice, personal traits, and skills into the mix, you’ve got something that’s impossible to duplicate. There’s always room for better or different.

Having a personal brand is being known for ‘something’, being the guy or the girl. Be an edge case and share your message with the world.

Our world is becoming more digitized by the day, and it’s your obligation to create your own digital home. Own your spot before someone else does. The Internet doesn’t need more lurkers. It needs game-changers. The Internet allows you to reach the entire world — within seconds — with all of the computing power available in your pocket.

Start building your personal brand today.

Decide Who You Want to Be

Your vision defines your future. It shapes your journey and the decisions you make. It’s also hard to define.

First, you decide who you want to be.

Rather than just imagining an ideal life, you focus on building character & establishing habits.

It prepares you for obstacles and when life throws you off track. Things that will evidently come. Ask yourself the following yourself:

Who are you in the lowest of lows and the highest of highs?

Secondly, why should you define “who” rather than where?

Because your vision does not change. Your vision is bigger than small events.

For example, if I get dropped off high in the mountains of Costa Rica or in the middle of Times Square, my vision remains the same. Yet, the next steps change, as…

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The Startup
The Startup

Published in The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +772K followers.

Jessie van Breugel
Jessie van Breugel

Written by Jessie van Breugel

Teaching creators to make magic internet money | Join The Creator Academy: thecreatoracademy.xyz

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