The Startup
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The Startup

Building a Proper Revenue Forecast

Learning to forecast revenues from Lululemon and Apple examples

Revenue forecasts are a crucial part of financial projections. This process is required for many purposes, whether it’s for investing, work, or company management. Many times, people just assume a growth rate based on historical numbers and apply this to the amount of the total revenue. The issue with this is that total revenues encompass a ton of different business segments, and these segments grow differently. Instead of averaging out the growth rate by combining…

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