The Startup
Published in

The Startup

Business Models Must Be Built With Greater Resilience

Startups that shortcut the initial testing phase risk premature scaling.

For many founders, trying to make sense of the impact of COVID on their companies has been a daunting and unexpected task. The earthquake has hit and the foundations of the business have been tested — in some cases to destruction.



Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +768K followers.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
John Hall

Founder & CEO of UK startup to scaleup advisory firm Duet Partners