Can Virtual Assistants like Amazon Alexa and Google Home penetrate the Real Estate market?
In the last 3 years, virtual assistants /smart speakers like Amazon Alexa and Google Home have penetrated US households in a big way! The growth is really astronomical. There are already over 100 million Amazon Echos in US households. And several hundred million Google homes.
These smart speakers sit unobtrusively in people’s homes waiting for their next command, always ready to serve. This begs the question for businesses, and for the purposes of this article, Real Estate business. Can smart speakers penetrate the Real Estate market in any meaningful way?
Real Estate Agents are all about leads, leads and leads. But as any experienced agent will tell you, that after spending thousands of dollars on Facebook, Instagram, LinkedIn, Twitter, Google ads etc, they end up empty handed or at least the money spent on ads is not justified by the quality of leads generated via these methods. The only real way to get good quality business is through repeat clients or word of mouth referrals by existing clients. Yet, most agents somehow fall out of touch with their existing clients after a House closing is done. That seems like the worst possible crime you can commit, especially when you are looking to make Real Estate your business which will hopefully serve you until you retire and well after that.
ALSO READ: How can Real Estate Agents take advantage of the voice revolution that Amazon Alexa is stirring up?
There are CRM systems which will automatically send out emails to clients. But a canned Happy Birthday email doesn’t do anything to maintain a relationship. In fact, most users are smart enough these days to realize that a CRM system is sending them a canned email. And they flag it as spam immediately, or simply unsubscribe.
Then how can you go about maintaining your relationship with your client, after the deal closes? The answer to that is to add “real value” to your client’s lives. And be there for them whenever they need you. There are platforms out there like Agent Neo — https://neolocalagent.com which can help you accomplish all of this effortlessly.
Agent Neo charges $14.99/month on a no contract basis, and gives you your own Alexa app. Once you are armed with your Alexa app, you can give it out to your clients to download. Or, if you are thinking of giving a closing gift to a client, simply slip in your QR code (a digital invitation) into your gift. Once your clients download your Alexa app, you will be just a voice command away from them for all their Real Estate needs. They can simply talk to Alexa for any home valuation inquires, home buying or selling needs.
But what if they are not looking to do a Real Estate transaction? Maybe they just need help mowing their backyard or maintaining their pool. Agent Neo’s Alexa app can help with that too. Almost all Real Estate Agents have a their list of preferred contractors like plumbers, electricians, pool guys, nannys etc. Agent Neo allows them to enter these into its system and wallah! That allows the clients to simply ask Alexa to “suggest someone to fix their leak” or “find someone to mow my backyard”.
So, there you have it. An easy way to maintain relationships with your client by adding value to their lives. Head on over to https://neolocalagent.com for more info.
