The Startup
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The Startup

Can You Avoid the One Mistake Every Entrepreneur Makes?

Photo by NeONBRAND on Unsplash

When most entrepreneurs launch new businesses, they start by planning their products. They begin this way because they’re used to seeing slick new apps and cool new services launched by other companies and believe the product is the most important part of a business. But your product isn’t as important as you think it is.




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Aaron Dinin, PhD

Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @

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