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British Airways — a UX case study


I was hired by Bio Agency as a freelance UXer in mid 2016 to deliver nine pitch-winning ideas for British Airways’ iOS app.

Post-pitch kick-off workshop

I held a kick-off workshop so we could understand the pitch winning ideas in more detail and so we could understand the existing experience at BA’s largest airport (Heathrow T5 in London)…




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Jon Marshall

Jon Marshall

London-based UX expert: I enjoy solving problems with insightful research, intuitive flows and elegant interfaces.

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