Button colors won’t save your business
9,810.
That’s how many steps I’ve taken today.
190 steps below the recommended daily average to stay healthy, to be exact.
This is only a fraction of the countless ways in which apps, devices, and platforms measure my performance on a daily basis.
How well am I doing, in terms of fitness and productivity? How about mindfulness and money? Could I do better?
The answer is always yes.
We’ve become a culture obsessed with optimization: the drive to improve on the basis of data.
Optimization appeals because it holds out the promise of perfection. A miraculous solution, a quick fix that lets us bypass swathes of time and effort to achieve a mind-blowing result.
If we follow just a few simple steps, we can have the relationship, the job, the life we have always dreamed of.
Chasing Perfection vs. Maintaining Perspective
This mindset of constant optimization also applies to the world of startups.
A/B tests and other fancy growth hacking terms break into our lives with the promise of bringing data and insight, which we hope will…
