Chipotle’s TikTok Page Is the Best Example of Gen-Z Marketing There Is

Less Tok, more Guac.

Image: JOHN JOHNSTON/CHIPOTLE

TikTok is the new frontier of Gen-Z marketing. As TechCrunch put it, “If you haven’t been paying attention to TikTok, you haven’t been paying attention.”

Evidently, the world’s top brands have been paying serious attention. Hundreds of companies including Pepsi, Nike, Walmart, and…