The Startup
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The Startup

Choosing the Perfect Name for Your Startup

“What’s in a name? That which we call a rose by any other name would smell as sweet” — Romeo & Juliet, 2.2.43–44

When William Shakespeare wrote Juliet’s well-known words of longing for her new love, Romeo, the famous playwright surely wasn’t thinking about startups. However, like so many other things that make Shakespeare’s plays timeless commentaries on the world, Juliet’s couplet on her…

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