Cold Email Exposure Therapy

I sent unsolicited emails to 100 complete strangers. Here’s what I learned.

Photo by Aaron Burden on Unsplash

It’s the late afternoon and the email quota I’ve set for the day remains untouched. I got on board with the idea that I should be cold emailing about six months ago when I joined an online course that exclusively focused on outbound marketing tactics — something that still terrifies me to my…