Common name conundrum: How to brand yourself

Make your website stand out even when your name does not

Imagine being born and raised as Ashton Kutcher, and then an actor named Christopher Kutcher decides to go by his middle name “Ashton.” You want to make your own website stand out, but you know people will focus on the name. Now whenever you’re directing people to your website on social media or even filling out a job application, eyebrows raise and wonder if this is indeed the practical joker who invested six digits into Uber. Or, is he playing another one of…